|
Learning Solutions
Communicator, Teacher, and Motivational Leader. --A scrapbook
of samples and videos.
PAGE UNDER CONSTRUCTION
This
isn't really open to the public yet, with lots of photos and
video clips yet to be
added from our archives, but you're welcome
to read the preliminary text and captions and 16 video clips so
far; just wear your hard hat and watch your step.
 Are you a publisher? Do you provide training materials?
Are you reaching out to students, teachers, business professionals
and people who simply want to improve their lives?
You probably know a lot about your business.
But I’ll bet
you I can help bring a whole new approach to what you offer. Why?
Because I’ve done it before. Here’s the key: you could
hire more people that are exactly like you’ve already got,
but that won’t help you break out into the next level. As
an outsider with a rich history of success in business, I’m
a very fast learner of technology and the unique aspects of various
companies. By hiring my talents, you’ll be bringing in fresh,
new ideas that will shake up (in a good way) the imaginations and
goals of you and your employees.
Want proof? For starters, check out my Portfolio
page. It will give case histories of numerous innovative thinking
for products
and services. And shown below are a dozen or more examples of my
work, complete with 60-second video clips from some of my many
productions; these will open to stream in Win Media Player.
I not only generate ideas, but sell the
concepts and teach and train people in the implementation. Got
a complicated subject? I specialize in turning complicated technological
concepts into simple examples that people can quickly grasp. My
multi-media classes include feeds from miniature video cameras
tucked into places that show the inside workings of mechanical
and electronic devices.
I
put excitement into learning, whether
as a Fire/ EMS Captain, a commander and mission pilot instructor
and
public
affairs
officer
for the Civil Air Patrol, as a writer/ editor/ publisher for several
newspapers and magazines, or while creating and producing over
40 professional corporate sales & training videos.
Conceived, produced and directed over 40 professional video sales & training
programs.
 The
Longwood dual-fuel furnace video was a sales and service infomercial
that drew a 22% response rate that turned into sales. Click Intro or example of Tech
Details.
 Addressing from the Boardroom the entire network of Sears stores
across America, teaching the new business model, products, and
marketing plan
 Providing
a mixture of information and motivation to national dealer conference
in Las Vegas. See clip of intro
to Mulching Mowers video,
 and
Choppy on
stage at Vegas in front of the lively dealers.
 Revealing
the marketing strategy to new business partners in Nashville. See
video clips from
Intro and secrets
of Market
Segments.
 Air
Show, brought to you with the help of the adults and cadets
of the Civil Air Patrol, documented in a fast-paced 25-minute
video.
 Producing
a training drill, conducting it, and recording it all for further
teaching; an old house is burned for practice.
 Selling
fast engine upgrades for airplanes with ads, mailings,
and dramatic
videos seen by millions at Oshkosh.
|
Company Spokesman
Represented a $300mm company
in court trials as their rep and expert witness.
One example was as the spokesman
for Garden Way in court, on those occasions when a
customer was careless with the equipment and sued us
for millions.
There is no tougher audience than a jury
of 12 people who think the “big company” should
pay the poor little guy. In 13 trials and 36 depositions,
I was not only the company’s prime expert witness,
but also the official company representative. A few
times, we lost. Sometimes, I recommended we settle
quickly and fairly with the plaintiff. But most of
the times, we won. This role required honest persuasion,
expert knowledge, a thorough appreciation for the points
of views of others, and unquestioned integrity.
With our great lawyer, defending the company in Philadelphia
Federal Court
 Design
and deliver expert
witness testimony on what really
happened (short video clip; narration supplied on
witness stand). Do NOT try this at home!
Another example was as the voice and face of Garden
Way not only for advanced training of our 1500 employees,
but also our dealer force as it grew from 150 to 1500
contracted dealers. Getting the dealers and existing
B2C sales organizations to embrace each other was not
on the level of achieving world peace, but it was close.
Each group feared the other would steal sales. As an
executive who understood and worked closely with both,
I was able to instill them with the cooperation and
enthusiasm to achieve our high business goals.
 Training
top management on all current and new products at Field
Day. This is one minute of an all-day presentation
of dozens of new products.
Whupping
up enthusiasm while teaching a room filled with
hundreds of dealers. See the ads fly in this clip from Market
Power
Published 24p quarterly tabloid newspaper to circulation
of 1 million
The Troy-Bilt Owner News, sent to current customers,
generated millions in sales for parts, new products,
and more power equipment
|
|
|
Training
Designed and presented over four dozen training programs,
supported by video and print. A few examples:
Teaching
Civil Air Patrol rescue pilots a new precision navigation system.
 Intro to
Loran (and later, GPS).
 Segment on Grid
Search. Using multi-media cameras and actual
avionics, students got hands-on training.
Conducting
a fire drill for the volunteer fire department
 Using a video to sell a new product concept (the Mohawk Chipper/Vac/
Mower)
to Board members; 1-min intro to the confidential video.
 Training
outdoor power equipment dealers on technicalities of
new safety
standards.
Selling
the public on the merits of a premium lawn tractor
line
Created money-making programs for customers, supported by books
and materials; $2.5mm annual revenues resulted
I wrote the book on how to make your
money back (and a lot more) with your garden tiller.
The Custom Tilling kit included hand-out booklets, bumper stickers,
free national listing, and business start-up tips
Feature writer for two years, published in four national aviation
magazines
Cessna
Owner News, Aviation USA, Airshow Trade Journal, and Parachutist.
|
 Click
below to learn about:
Green
Tech Marketing (including Solar PV, thermal, wind, and fuel
cells)
Fractional
Ownership of CMO
How
Marketing and Engineering work together Applying
the art and science of direct marketing to your business.
|
