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FAQ
 What is it you can DO for me?
Think
of us as your expert marketing and business consultant. Our goal
isn’t
to run up your hourly or advertising bills; our goal is to provide
business strategy and implementation for the REAL world… yours!
We want you to be so pleased with the results that you tell all
your friends. Learn more about goals, services,
fractional ownership and next steps.
What do you mean --
"Fractional Ownership?"
It's kind of like how the big companies can afford to fly their own jets; they
really only own a piece of the jet. You can do the same thing with a top-level
Marketing VP or CMO. Does your current marketing person have an MBA, extensive
technical expertise, and over 30 years experience of building companies? See
details
on
Fractional
Ownership for
how
easy
it
can
be for you to begin.
Are you an advertising
agency?
No, though we collaborate with several (and even yours, if you
already use one) if you need advertising and PR. Rather, we look
at your overall company strategy,
help you figure out WHAT you need and then help you execute the
plan.
But for right now, I
just need a sales letter; can you help?
Yes, we can create dynamite copy, attention-getting letters, ads,
brochures and mailings, and sales oriented videos and websites.
Fast, inexpensive, and on-target! But our best advice is to Aim
First -- Then Shoot. So let's talk about your strategy first.
Do I really need a business plan?
Yes. A study done by Yale showed that only 3% of companies had a
business plan; but guess what? Those were the ones most likely to
be successful! If you need outside financing, you’ll need
a plan. And even if you do one for your own enlightenment, you’ll
immediately discover that setting goals helps make them happen.
Why would I need an
expert with an MBA?
We’ve got the complete business perspective, from the marketing
right through the accounting and production, to help you ensure
that your growth plans can be realistically implemented. See our Portfolio of successful case histories
to discover proof of how YOU could benefit.
Are you a blue-sky guy or do you roll up
your sleeves and get your hands dirty?
Both. We think WAY outside the box, but believe
the best way to know the answers is to become totally immersed in
the problem. In addition to offices and board rooms, we’re quite
at home in factories, shops, construction sites and foreign countries.
See Case Histories.
Do you claim to have
all the answers?
No. Even with lots of experience. But we’ll find the answers
for you. If we don’t have it, one of our extensive networked
associates will. See About Us.
How do we get started? How much will
it cost?
It’s easy, and won’t cost you a thing for our first
meeting. See Next
Steps.
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Who is "Sherwood"?
Are you at a farm?
And is there really a group?
Steve,
yes,
and yes!
See About Us for the inside scoop.
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My nephew already does
the marketing. Why do I need you?
He's probably
doing a great job. However, we have a
different perspective and level of expertise
in certain areas than he does; we'd love
to provide him with the tools to do his
job even better.
To start with, as an independent outsider, we can give you an objective
marketing audit of how well your current plans are working, then
help both of you to make them stronger and build your company to
the next level.
It's easy to get started. See our Next
Steps page for details.
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“Remarkable!”
--That’s the reaction that
noted author Seth Godin (The Purple Cow) says is needed
for your marketing to be successful.
Your product or service must
be so surprisingly good that people can’t wait
to tell their friends about it.
Selling a bland product with
middle-of-the-road marketing is a sure path to expensive
advertising. The public sees those as “interruption” techniques.
So, we look for the innovations
(or the innovative ways to sell bland stuff).
Example? Everybody thought
we were nuts to recommend one company develop a walking
mower that cost more than a riding one. So we went
out and invented one and developed the marketing
pitch for it. It went on to produce $100 million
in sales. That’s remarkable! See New
Products Launch for details. |
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