It won’t cost you a dime to get started, and you might be well on your way to achieving the growth and success you’ve been dreaming of. Ask to speak with me, Charles Wicker, president. We’ll have a good talk. I’ll listen carefully to what you have to say and probably have a number of helpful suggestions. If it looks like I can add good value to you, we can discuss further services beyond that. Some typical packages are shown below, but we’ll obviously customize services that are just right for you.

Starter evaluation: This is an independent, outside review of where your sales & marketing efforts are at, what has worked so far (and what hasn’t), and where the best potential for growth seems to exist. It’s a way for you to get some immediate value at a very reasonable cost, and will give you a good preview of what to expect from us before we tackle the most productive phases.

We’ll use input primarily from you, along with your views of the business, customers, competitors, and other factors. You will receive 25 hours of our time. This includes two on-site visits (one for information gathering; one for final discussions), in addition to phone/email and other communications as needed. By the end of this phase, you will have received our Sales & Marketing Audit, a Situation Analysis, a critique of your present website and printed materials, and recommendations for Targets of Opportunity.

Small Business Expansion Package: This might involve collaborating with the owner of a start-up to create a business plan and get you started on the right path to marketing, sales, and funding. Or an enterprise that is at the $500m-$3mm sales level might need a fresh look at opportunities to expand above that with an in-depth review and revamping. We would handle the total range of business recommendations, but with outside resources brought in to implement specialty areas as needed. Costs could range from $3,500 to $15,000.

Medium Business, Specific Project or Rush Job:
A company in the $3-50mm sales level might need help in areas where we are most expert, such as:
• Marketing plan and implementation, from research to customer follow-up.
• New product development and introduction.
• Customer satisfaction and sales expansion, including sizzling sales letters, website, brochures, and other promotional materials.
• Our most specialized areas are with consumer high-value products, power equipment of all types, and manufacturing companies.
These would range from $1,000 to $25,000.

Retainer Projects, Fractional Ownership of your own, expert VP of Marketing: A rapidly growing company often needs the seasoned expertise of an acting-VP of Marketing (and his alter ego, the rent-an-MBA) to get them up and going to the next level, but can then continue with their own staff. We would provide an initial burst, followed by 6-12 months at a reduced level of involvement. For this, we would charge at a reduced rate. See Fractional Ownership for more details.